As a small to medium-sized businesses owner, many questions come to mind when thinking about how to implement technology that is essential to your business. You may have thought about hiring a technology company but did not because you assumed such a service could be performed on your own. For example, you may currently have a friend working full-time that helps you out, or you may have an administrative assistant or another employee that dabbles in technology to help around the office. Other options include buying your own equipment, plugging in the computer, and hoping it works.
This may work for some, but if you want to
get the most out of your technology, you need a professional to handle such
critical equipment just like any other professional services company. For
example, you would probably not hire an inexperienced college student to
prepare your taxes and file tax returns for your business. You would hire a
professional tax preparer or CPA, right?
Small and medium-sized businesses can get the
most out of their technology by understanding what the most critical aspect of
their business is. They need to break down all the important parts of their
technology and ask themselves, “What if that piece of technology was not available
to me at the most critical time of my business?”
Would clients be impacted?
Would employees not be able to do all or part of their work?
Would the business owner lose money?
Would the business owner lose clients?
Is the business owner’s reputation on the line?
Proactive
vs. Reactive
Many business owners think reactively and
don’t realize that having a proactive technology plan will protect them from
the inevitable moment when they realize “Our
computers are down!” While no professional IT company can guarantee a
business 100% availability to all their systems, mitigating much of the risk by
hiring a professional IT services company can provide a huge lift to small and
medium-sized business owners.
As a small business owner myself, I understand that diverse
businesses have different needs. Just like I would hire the right professional
for the job of mitigating risks and adding value to my business, a professional
IT company can provide the same service.
Some business owners today look at their technology as a necessity but
try to implement the technology themselves by buying their own computers,
laptops, and routers and then installing it themselves. Many technology vendors
today also develop their products to give consumers the ability to have that technology
work as soon as you plug it in and install it. But while the device may work
and does what you need, how do you know it was implemented correctly?
For example, I met a prospect who told me his backups
have been running for eight years; he gets daily email alerts about whether those
backups succeeded or failed. When we checked the backups, they were only
backing up the “application” directory and not the “data.” For eight years, he
thought his backups were working — and technically they were — but they were
not backing up his actual data. When I told him this, he realized he could have
lost all his data, putting his business and clients at risk.
Having a professional IT company can also help you determine
what’s necessary for your company. Business owners know they will need a
computer or a laptop, but they may not realize they can benefit from certain
technology like a server or firewall, or that they can recover important emails
even if they already deleted them from their inbox. Professional IT companies
can provide long-term benefits to businesses by helping them come up with
informed technology decisions.
Budget
and Cost
Professional IT companies have many different cost
structures. Depending on the needs of the client, those costs can vary from one
business to another. If you are a small or medium-sized business owner, many
times you have a budget and allocate spending towards technology. During the
budget process, it is beneficial for both the business owner and professional
IT service provider to be involved in helping you make the right decisions.
Even if you don’t have a formal budgetary process, you can work with an IT
professional to help you.
It is also very important to consider costs for hardware,
software, and support. There is always going to be a cheaper way of
implementing your technology, but the most important question business owners
need to ask is, “What value can I get by hiring a trusted IT professional?” Aside
from hiring a professional IT company, business owners have several options, including
hiring someone full-time to handle technology. Typically, hiring someone full-time
can be costly, and you have to weigh that cost against outsourcing or hiring a
professional IT company.
As a business owner, you may think that hiring a
professional IT company is too expensive. To help you fully appreciate the
costs of your network going down, you can use this example for your own company
to determine the cost of lost productivity and calculate the benefit of hiring
an IT professional to help you with your technology costs.
Let’s say you run a small law firm with 50 employees who
have an average salary of $50,000. Your network is down and you cannot access
your email, applications, or data files. Since you don’t have an IT
professional, you call a few companies to come onsite and fix the issues. If
your employees are down for two hours, and generally full-time employees work 2,000
hours a year, the average hourly rate for each employee is $25 ($50,000 / 2,000
hours). If you multiply two hours of downtime at $25 an hour by 50 employees,
you paid your employees $2,500 for the time they were unable to perform their
job duties. Additionally, the cost of an IT company coming to perform its work
would result in additional expense.
Also, there is a cost associated with the attorneys and
staff not being able to work on billable client hours, which would result in
additional hours of lost revenue. For example, if the billable rate in the law
firm is $250 an hour, and 10 of the 50 employees were working on clients that
were billable hours, you would have a loss of revenue of two hours X $250 X 10
employees, which equals $5,000 of lost revenue.
You can see how a $7,500 loss of productivity and revenue
can easily affect your business bottom line. Working with an IT professional
can help budget and mitigate the costs associated with downtime and
support.
Hiring a professional IT company can provide you with many
major advantages. Some IT companies have the ability to get better pricing on
hardware and software and also provide support solution package that helps
reduce downtime. Additionally, having a trusted advisor means someone can
answer all of your questions about certain technologies like cloud services,
new applications, or new hardware.
As a business owner, it is important to remember that hiring
a professional IT company can help your business get the highest return on your
technology investment. Doing it yourself or hiring someone that is only
available at night or on weekends is not going to help you in an emergency. It
is important to consider the costs of hardware and software and how you would
potentially be affected by downtime before making this important decision.
